Gina M. Milani
Strategist, Storyteller, Influencer, Writer
Track record of developing strong story lines and transforming them into assets that bridge the gap between what a brand wants to say and content that inspires prospects to take action. High tolerance for ambiguity, matched with a deep passion for organizing it for success.
San Francisco Bay Area, California
United States Adept at working across global time zones
United States Adept at working across global time zones
eBooks
___________ . ___________
| Product: | Rev-Trac |
| Customer: | Revelation Software Concepts (Melbourne, AU) |
| Target Audience: | SAP Release Managers |
| Goal: | Lead Generation |
| Product: | Salt (Rebranded “Insights” in 2018) |
| Customer: | Revelation Software Concepts (Melbourne, AU) |
| Target Audience: | SAP Developers |
| Goal: | Raise awareness and generate interest in this new product. A webinar was produced first, and many of the questions asked formed the foundation of the FAQ in the eBook which was also used as a lead gen device. |
| Customer: | TMaxSoft (S. Korea/Chicago, IL) |
| Target Audience: | CIO |
| Role: | Writing and Design direction |
| Goal: | Lead Generation/N. American Market |
eBook + Contributed Article Campaign (IT Pro)
___________ . ___________
| Customer: | Creative Intellect Consulting UK – (08/2018) |
| Target Audience: | SMEs across verticals – market researchers |
| Goal: | CIC is launching a new data-driven product called Discovered Insights. To support the launch and generate leads, an eBook was developed for use with CIC’s internal mailing list. A contributed article was also developed for a campaign across IT PRO tech channels in the UK (this campaign is pending.) |
eBook Verticalization
___________ . ___________
Choosing IT Services that deliver competitive advantage: Insights from Strategic Response Systems
| Product: | IT Services |
| Customer: | Strategic Response Systems (2018/19) |
| Target Audience: | CEO/CTO/Partner |
| Goal: | SRS wanted to create a strategy for their IT Services with a focus on two verticals – construction and legal. The goal was to introduce SRS, create a positive impression and be able to use the eBooks as a gated asset on the separate websites as well as in email marketing campaigns. Each website also had 6 pieces of collateral (ungated) supporting the website content focused on each individual service area. |
White Papers
___________ . ___________
| Product: | Rev-Trac |
| Customer: | Revelation Software Concepts – (02/2015) |
| Target Audience: | CIO |
| Goal: | The goal of this white paper was to directly address our biggest competitor – the status quo. This piece was a top performing asset in Marketo. |
| Product: | Rev-Trac |
| Customer: | Revelation Software Concepts – (06/2016) |
| Target Audience: | CIO, Project Managers |
| Role: | Research/writing/stock photo selection |
| Goal: | To ID all of the players in the buy decision for SAP change control software and build awareness across disciplines about how change control affects their job. |
| Customer: | TechFabric (09/2019) |
| Target Audience: | CEO, CIO, Chief Architects |
| Role: | Research/writing/customer relations |
| Goal: | To introduce readers to the benefits of API-led architecture in application development. |
Customer Case Studies
___________ . ___________
| Customer: | Revelation Software Concepts – (02/2018) |
| Target Audience: | SAP Change Managers |
| Role: | Research/writing |
| Goal: | Showcase novel use of Rev-Trac |
| Product: | Rev-Trac Consulting & Implementing Services |
| Customer: | Revelation Software Concepts – (02/2018) |
| Target Audience: | SAP Change Control Team |
| Role: | Series creator/Research/writing |
| Goal: | Industry-focused Rev-Trac Consulting case studies are modeled on actual implementations, but have company-identifiable information removed. The goal is to provide insights into the Rev-Trac implementation process in specific vertical industries. |
Event Planning & Promotion
___________ . ___________
| Customer: | Norcal Business Marketing Assoc. (Now part of ANA) – (10/2013) |
| Target Audience: | BMA Members & Silicon Valley Marketing Community |
| Role: | Event initiator & lead planner, blog series creator, program development. |
| Goal: | At the time, BMA had been suffering from lackluster membership numbers and was seeking an event theme to increase visibility. A board member at the time, I pointed out that it was their 75th year as a chapter; and the event quickly began to take shape. Success was measured in a sold out attendance, increase in website traffic and increase in BMA’s Northern California chapter membership. |
| Customer: | Norcal Business Marketing Assoc. (Now part of ANA) – (10/2013) |
| Target Audience: | BMA Members & Silicon Valley Marketing Community |
| Role: | Event initiator & lead planner, blog series creator, program development. |
| Goal: | 6-part blog series promoting event and recapping the history of marketing. Call to action at end of each post for event registration. High reader engagement resulted in sold out attendance for the event. |
© 2019 Milani Marketing
