headshot

Gina M. Milani

Strategist, Storyteller, Influencer, Writer

Track record of developing strong story lines and transforming them into assets that bridge the gap between what a brand wants to say and content that inspires prospects to take action. High tolerance for ambiguity, matched with a deep passion for organizing it for success.

San Francisco Bay Area, California
United States
Adept at working across global time zones

eBooks

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Product: Rev-Trac
Customer: Revelation Software Concepts (Melbourne, AU)
Target Audience: SAP Release Managers
Goal: Lead Generation
Product: Salt (Rebranded “Insights” in 2018)
Customer: Revelation Software Concepts (Melbourne, AU)
Target Audience: SAP Developers
Goal: Raise awareness and generate interest in this new product.  A webinar was produced first, and many of the questions asked formed the foundation of the FAQ in the eBook which was also used as a lead gen device.
Customer: TMaxSoft (S. Korea/Chicago, IL)
Target Audience: CIO
Role: Writing and Design direction
Goal: Lead Generation/N. American Market

eBook + Contributed Article Campaign (IT Pro)

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Customer:Creative Intellect Consulting UK – (08/2018)
Target Audience:SMEs across verticals – market researchers
Goal:CIC is launching a new data-driven product called Discovered Insights.  To support the launch and generate leads, an eBook was developed for use with CIC’s internal mailing list.  A contributed article was also developed for a campaign across IT PRO tech channels in the UK (this campaign is pending.)

eBook Verticalization

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Choosing IT Services that deliver competitive advantage: Insights from Strategic Response Systems

Product:IT Services
Customer:Strategic Response Systems (2018/19)
Target Audience:CEO/CTO/Partner
Goal:SRS wanted to create a strategy for their IT Services with a focus on two verticals – construction and legal.  The goal was to introduce SRS, create a positive impression and be able to use the eBooks as a gated asset on the separate websites as well as in email marketing campaigns. Each website also had 6 pieces of collateral (ungated) supporting the website content focused on each individual service area.  

White Papers

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Product:Rev-Trac
Customer:Revelation Software Concepts – (02/2015)
Target Audience:CIO
Goal:The goal of this white paper was to directly address our biggest competitor – the status quo.  This piece was a top performing asset in Marketo. 
Product:Rev-Trac
Customer:Revelation Software Concepts – (06/2016)
Target Audience:CIO, Project Managers
Role:Research/writing/stock photo selection
Goal:To ID all of the players in the buy decision for SAP change control software and build awareness across disciplines about how change control affects their job.

Customer Case Studies

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Customer:Revelation Software Concepts – (02/2018)
Target Audience:SAP Change Managers
Role:Research/writing
Goal:Showcase novel use of Rev-Trac
Product:Rev-Trac Consulting & Implementing Services
Customer:Revelation Software Concepts – (02/2018)
Target Audience:SAP Change Control Team
Role:Series creator/Research/writing
Goal:Industry-focused Rev-Trac Consulting case studies are modeled on actual implementations, but have company-identifiable information removed. The goal is to provide insights into the Rev-Trac implementation process in specific vertical industries.

Event Planning & Promotion

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Customer:Norcal Business Marketing Assoc. (Now part of ANA) – (10/2013)
Target Audience:BMA Members & Silicon Valley Marketing Community
Role:Event initiator & lead planner, blog series creator, program development.
Goal:At the time, BMA had been suffering from lackluster membership numbers and was seeking an event theme to increase visibility.  A board member at the time, I pointed out that it was their 75th year as a chapter; and the event quickly began to take shape.  Success was measured in a sold out attendance, increase in website traffic and increase in BMA’s Northern California chapter membership.
Customer:Norcal Business Marketing Assoc. (Now part of ANA) – (10/2013)
Target Audience:BMA Members & Silicon Valley Marketing Community
Role:Event initiator & lead planner, blog series creator, program development.
Goal:6-part blog series promoting event and recapping the history of marketing. Call to action at end of each post for event registration.  High reader engagement resulted in sold out attendance for the event.

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