Editorial Calendar & Content Creation/Writing

According to a study by Acquity Group, 94 percent of business buyers do some form of online research prior to purchase with 84.3 percent visiting business websites to read white papers, case studies and other content to arrive at a buy decision. Milani Marketing can help you develop and maintain key elements in your overall content marketing program, maintaining consistent messaging and appropriate content reuse strategies including:

  • Buyer journey and buyer/influencer personae development
  • Editorial theme development based on Industry trends and user needs
  • eNewsletter Development & Maintenance Blog programs
  • Customer Case Studies/Customer Reference Programs
  • White Papers
  • eBooks
  • Infographics
  • Video script development
  • Blog Writing
  • Native Articles

Working with subject matter experts to develop various assets, we can also support sales in how to best use each asset for prospect engagement at each stage (early-mid-late) of the buyer journey. We often also participate in developing email templates and nurture campaigns for the sales team that can help progress opportunities to close. Sometimes you just need another pair of eyes.