Gina Milani
Strategist, Storyteller, Writer
Track record of developing strong story lines and transforming them into assets that bridge the gap between what a brand wants to say and content that inspires prospects to take action.
San Francisco Bay Area, California
United States Adept at working across global time zones
United States Adept at working across global time zones
Blogs
___________ . ___________
| Customer: | Strategic Response Systems |
eBooks
___________ . ___________
| Product: | Application Development/Co-Innovation |
| Customer: | TechFabric (Phoenix, AZ) |
| Target Audience: | Auto FinTEch Market / Digital Transformation |
| Goal: | Inform/Educate/Lead Gen |
| Product: | Rev-Trac |
| Customer: | Revelation Software Concepts (Melbourne, AU) |
| Target Audience: | SAP Release Managers |
| Goal: | Lead Generation |
| Customer: | Strategic Response Systems |
| Target Audience: | CEO/CTO |
| Role: | Writing and Design direction |
| Goal: | Lead Generation/N. American Market |
eBook Verticalization
___________ . ___________
| Product: | IT Services |
| Customer: | Strategic Response Systems |
| Target Audience: | CEO/CTO/Partner |
| Goal: | SRS wanted to create a strategy for their IT Services with a focus on two verticals – construction and legal. The goal was to introduce SRS, inform prospects on the wide range of services and generate leads. Six individual service area assets were also created and used in a customized, 8-part email nurture lead gen program to each vertical. |
White Papers
___________ . ___________
| Product: | Cybersecurity Infrastructure Solution |
| Customer: | Strategic Response Systems |
| Target Audience: | CEO, CTO, CIO, Business Owners |
| Role: | Research/writing/stock photo selection, art direction |
| Goal: | Introduce SRS technique that can identify IT and cybersecurity operational gaps and vulnerabilities within an organization. |
| Product: | Rev-Trac |
| Customer: | Revelation Software Concepts |
| Target Audience: | CIO, Project Managers |
| Role: | Research/writing/stock photo selection |
| Goal: | To ID all of the players in the buy decision for SAP change control software and build awareness across disciplines about how change control affects their job. |
| Customer: | TechFabric |
| Target Audience: | CEO, CIO, Chief Architects |
| Role: | Research/writing/customer relations |
| Goal: | To introduce readers to the benefits of API-led architecture in application development. |
Customer Case Studies
___________ . ___________
| Customer: | TechFabric |
| Target Audience: | CEO & CTO |
| Role: | Research/writing |
| Goal: | Lead Nurture |
| Customer: | iLending Direct/AutoFinTech |
| Type | Auto Refi Platform |
| Customer: | Zoodealio/Real Estate Industry |
| Type | Institutional Buying (iBuyer Market) |
Event Planning & Promotion
___________ . ___________
Trade show experience (logistics, media/analyst relations/booth messaging/sales training)
| Trade shows: | JavaOne (San Francisco) SAP Sapphire (Orlando) SAP TechEd (Las Vegas) Microsoft Ignite (Los Angeles) Gartner IT Symposium/Expo (Orlando) API World (San Jose) |
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