Content Strategy & Content Development

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There is a saying: “Advertising you pay for, PR you pray for.” Today there is another communications strategy over which you have complete control – your content marketing program. Today, marketing automation technology has changed how we use and view email and enables your company to bringing your technology value proposition direct to your prospects. According to a study by Acquity Group, 94 percent of business buyers do some form of online research prior to purchase with 84.3 percent visiting business websites to reach white papers, case studies and other content to arrive at a buy decision. Content Marketing helps get them there.

Milani has worked closely with client executives, digital marketing teams, sales, partners and implementation consultants to craft and implement successful content marketing programs that increase leads and progress sales year after year. Content development services include:

  • Buyer journey and buyer/influencer personae development
  • Editorial theme development based on Industry trends and user needs
  • Development & management of eNewsletters
  • Blog programs
  • Customer case studies
  • White Papers
  • eBooks
  • Infographics
  • Best practice content reuse strategies

Working with subject matter experts to develop various assets, we can also support sales in how to best use each asset (early-mid-late) for prospect engagement at each stage of the buyer journey. Let us work with you to develop email templates for the sales team that can help progress opportunities to close.

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