Perhaps one of the most fun, valuable and challenging things we do is "mine" our clients for stories. Editors are always interested in compelling story ideas, and we help find yours and get them published. Through our longstanding media relationships, we reach out to editors with newsworthy story ideas and work with them to develop story features and cover articles that place your company in the forefront discussion of your market or technology. Once published, these stories add credibility to your company, validating it as a "core player" in your market. In technology fields, the positive effects of such exposure may be multiplied, for example when placed in magazines whose issues are read by more than just the primary subscriber.
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